Sunday, 16 September 2012

Marie MacSharry at LFW

This year I've been working with designer Marie MacSharry as her PR/Fashion Assistant. I watched her debut at London Fashion Week last year and immediately was drawn to her sharp tailoring and bold block colours. This year she's selling the same collection on ASOS which will be available very soon. 

The collection is already being requested by the most stylish London fashionistas such as Shingai Shoniwa of the Noisettes, so this really will be a range you should get your hands on quickly!


We arrived at 5pm to prep models and get everything set up. It was nice for Tara as she's currently designing her next collection for February fashion week so this show was not about stressing with a new collection but showcasing clothes which are wearable for the ASOS line coming soon. However this was not to say there wasn't a lot of work to be done, there's always work to be done! 


Before the show I chatted outside to some of the stylish people in their seats and finally got to break out my Grazia golden book (I was saving it for a rainy day). It was great to see so many people supporting new up and coming designers and really loving the collections.

Great colourful designs from another collection backstage

Marie MacSharry collection about to walk the runway



One thing I did learn about fashion week is that even though outside on the runway models seem so calm and collected backstage is one hell of a different story! We were helping models change and making sure they were on the runway in the right running order and making the clothes look perfect before they tottered off in huge heels (I honestly don't know how they do it)!


So here's the running order of 12 key strong pieces which went out and will be on sale on ASOS soon. It was a fantastic experience, we're now gearing up for ASOS promotion and planning February fashion week already! So many exciting things coming from this lady, keep your eyes peeled for more future updates.



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